About me and MagniCard: I'm Elliot Josephson, a senior, a retired engineer and an inventor (11 patents). I became interested in
magnifiers simply because I needed one to see well enough to pay a restaurant tab. Sensing a business opportunity, I invented a way
of printing photos in full color on wallet-sized magnifier cards and started a second career.
Acceptance: My customers report that their clients just love the Magnifiers, wouldn't go anywhere without them, and show them to all
their friends. It's hard to beat that kind of reception to a promotional item. You might think only seniors would be interested. Not so.
Many young eyes can use help with the fine print on maps, medicine labels and food ingredients. Virtually all the oldsters and about
half the youngsters will keep the Magnifier in their wallets, permanently! See TESTIMONIALS.
Magnifier Cost: Unlike business cards, which are printed many to a large sheet and then cut to size, vinyl Magnifiers must be handled
one at a time, so the cost is necessarily higher. However, our unique full-color process enables us to print cards in a single pass with
no setup or per color charges, so the cost increase is minimized. Your cost per Magnifier is comparable to that of a medium quality
imprinted pen. A promotional pen will usually find a home in a drawer with many other pens, but a Magnifier is uniquely destined for a
wallet!
Adding the Business Card Magnet: We have spent considerable time and effort looking for additional products. An early candidate
was the magnifier card with the built-in battery powered light. We decided against it because:
1. They are very much more expensive than our Magnifiers. We would have to charge $3-4 apiece in quantity of 200.
2. They are thick and do not fit well into a wallet.
3. The batteries are not replaceable, have a questionable lifespan and sometimes are dead on arrival.
Several customers then suggested Business Card Magnets. This proved to be a winner because:
1. It offers our customers a lower cost promotional item.
2. It has already demonstrated public acceptance and excellent retentivity.
3. It is a natural fit with our name and our Magnifier line.
Working together: I'll use the information you send me, and I'll compose and print a custom card and email a scan of it to you. If you
want any changes, I'll correct it and email you a new scan. We'll do this as many times as it takes, and then we'll go to press as soon as
you say OK. For layout ideas or questions, please call me at 408-966-9500.
Payment: Payment can be made by American Express, Diner's Club, Discover, Mastercard or Visa, but your card is never charged
until you've approved the design and your order is ready to print.
Privacy: I respect your privacy and will only communicate with you as long as you consider it worthwhile. Just let me know if you have
no further interest. I never sell, rent, or share information. The sample cards you've seen have been through the courtesy of previous
customers. Please tell me if you'd prefer that I don't post your card.
Many thanks for your interest,
Elliot
magnifiers simply because I needed one to see well enough to pay a restaurant tab. Sensing a business opportunity, I invented a way
of printing photos in full color on wallet-sized magnifier cards and started a second career.
Acceptance: My customers report that their clients just love the Magnifiers, wouldn't go anywhere without them, and show them to all
their friends. It's hard to beat that kind of reception to a promotional item. You might think only seniors would be interested. Not so.
Many young eyes can use help with the fine print on maps, medicine labels and food ingredients. Virtually all the oldsters and about
half the youngsters will keep the Magnifier in their wallets, permanently! See TESTIMONIALS.
Magnifier Cost: Unlike business cards, which are printed many to a large sheet and then cut to size, vinyl Magnifiers must be handled
one at a time, so the cost is necessarily higher. However, our unique full-color process enables us to print cards in a single pass with
no setup or per color charges, so the cost increase is minimized. Your cost per Magnifier is comparable to that of a medium quality
imprinted pen. A promotional pen will usually find a home in a drawer with many other pens, but a Magnifier is uniquely destined for a
wallet!
Adding the Business Card Magnet: We have spent considerable time and effort looking for additional products. An early candidate
was the magnifier card with the built-in battery powered light. We decided against it because:
1. They are very much more expensive than our Magnifiers. We would have to charge $3-4 apiece in quantity of 200.
2. They are thick and do not fit well into a wallet.
3. The batteries are not replaceable, have a questionable lifespan and sometimes are dead on arrival.
Several customers then suggested Business Card Magnets. This proved to be a winner because:
1. It offers our customers a lower cost promotional item.
2. It has already demonstrated public acceptance and excellent retentivity.
3. It is a natural fit with our name and our Magnifier line.
Working together: I'll use the information you send me, and I'll compose and print a custom card and email a scan of it to you. If you
want any changes, I'll correct it and email you a new scan. We'll do this as many times as it takes, and then we'll go to press as soon as
you say OK. For layout ideas or questions, please call me at 408-966-9500.
Payment: Payment can be made by American Express, Diner's Club, Discover, Mastercard or Visa, but your card is never charged
until you've approved the design and your order is ready to print.
Privacy: I respect your privacy and will only communicate with you as long as you consider it worthwhile. Just let me know if you have
no further interest. I never sell, rent, or share information. The sample cards you've seen have been through the courtesy of previous
customers. Please tell me if you'd prefer that I don't post your card.
Many thanks for your interest,
Elliot
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